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Gillis Sales Press Room

Apr 15

Gillis Disrupts Traditional Sales Model With Dynamic Sales Solution

Company invests in people and technology to provide support to hotels during recovery resulting in $12 million in actual revenue for its clients in 2020

Gillis, a consulting, training and sales performance partner organization for hoteliers, announced today that key investments in its employees, training programs and technology resulted in $12 million in actual revenue for its clients while maintaining a 95 percent retention rate since the pandemic began. Its Dynamic Sales Solution (DSS) provides a full-service, turnkey virtual sales team that flexes to meet its clients' relevant needs while actively pursuing sales opportunities on a local, regional and national level.

Today's hotels are faced with many challenges. When it comes to sales, many hoteliers find they don't have the time or budget to recruit, hire, train and manage a sales team while others are faced with training new sales teams to be effective in today's rapidly changing market. Gillis' DSS solves these challenges by providing a responsive, knowledgeable and scalable solution that is more affordable than building expertise within.

  • Turnkey solution with a sales focus -With a proven track record and sales expertise in the hospitality industry, Gillis is 100 percent focused on revenue generation. Turnkey sales teams, located across the U.S., are ready to start selling within four weeks at a fraction of the cost of a full-time salesperson. With proven results in actual revenue, its customers traditionally double their investments in six months.
  • Customer experience expert - Gillis invested heavily on retention by contracting Joey Coleman author of Never Lose a Customer Again and founder of the Design Symphony, a customer experience branding firm. They worked with Coleman for 12 weeks to define every step of the client journey and the customer experience process.
  • Building a sustainable sales strategy - Gillis DSS leverages a targeted approach and hospitality-focused sales teams to allow its customers to focus on what they do best, providing excellent service at the property level. This in turn removes the need to recruit, hire, train and manage a sales team. For those hotels that wish to maintain their sales staff, Gillis also provides consulting and training to provide effective sales practices for today's buyer.

Tammy Gillis, CEO, Gillis, said: "My commitment in 2020 was to ensure Gillis not only survived but came back stronger. Therefore, I invested in our culture, training programs, technology and employees. During this time, we also adjusted our sales structure and created selling "pods" to provide additional support for our team and our clients. This strategy resulted in an unprecedented retention rate, not only of our clients but our employees as well."

Joey Coleman, author of Never Lose a Customer Again said: "Many organizations claim to care about their clients. Few actually invest in a strategic and thoughtful process for delivering remarkable client experiences. Working with the Gillis Team was a highlight of 2020 as they took their already incredible commitment to clients and enhanced it. Everyone on the Gillis Team contributed to the effort and as such, it's no surprise that they had record-setting retention for their customers and employees. If you enhance your customer experience, your employee experience improves. If you enhance your employee experience, your customer experience improves."

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Proudly Supporting Clients in the US & Canada

Proudly Supporting Clients in the US and Canada

Shared Client Experiences

“Gillis is one of our most valued and trusted advisors and partners.”

“We had the good fortune of engaging Gillis after years of managing our sales effort in-house. They came highly recommended through brand leadership and seasoned sales professionals, and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession.”

– Perry Batke, CHA, General Manager, Denham Hospitality Organization

“The math is simple: Gillis equals heads-in-beds!”

“The sales pros at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years. Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests. Gillis provides a best-in-class solution for hotels that don’t have a dedicated, well-trained sales team.”

– Irwin M. Prince, President & COO, Realstar Hospitality

“Gillis has become our most effective resource.”

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel. The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover. With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it. The right rate, at the right time!

We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.

Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need. This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."

– Patti Barker, Vice President of Hospitality, Metropolitan Hospitality Management

“Giving us confidence no matter what comes up.”

“We have a diverse portfolio of hotels, both full-service and limited-service.  Having a company that can expertly do both is important. Gillis serves as a stand-alone effort for some hotels and, in others, is integrated with our on-site sales team to maximize revenue and efforts.  This helps in responsiveness when opportunities present themselves and fosters a hands-on tailored effort for each location.

Their above-property team is also there for the more complex, non-routine issues, giving us confidence no matter what comes up. That kind of expertise and attentiveness has made all the difference. Another benefit is that the RDOS teams have hotel experience and understand the day-to-day nuances that our team faces and can adapt. This helps avoid delays or the sacrifice of customer experience as situations arise.”

– Dhaval Brahmbhatt, Principal Owner, Prominence Hospitality Group