Room to Grow Book | Hotel Sales Lead Generation Guide

Room To Grow Not Leaving Sales to Chance

The Sales Playbook for Hotels

Hotels can’t afford to leave sales to chance. Success doesn’t come from waiting for the phone to ring. It comes from building a proactive sales strategy that supports consistent execution, accountability, and a team that knows how to create value in every customer interaction.

In Room to Grow, hospitality sales expert Tammy Gillis challenges outdated approaches and shares the practical frameworks that help hotels build stronger sales cultures, create repeatable performance, and drive long-term business growth.

Whether you’re a hotel owner, general manager, or sales leader, this book will help you rethink sales, strengthen your strategy, and build a business that consistently delivers results.

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Ready to Rethink Hotel Sales With Room to Grow?

Modern Selling

Learn how modern hotel sales has evolved beyond “rates, dates, and space.” Discover practical strategies and repeatable sales patterns that help you prospect more effectively, create value, and build consistent business year after year.

Sales Culture

Build a sales culture where accountability, collaboration, and disciplined execution become part of every customer interaction. Learn how to create an environment where everyone contributes to business growth, not just the sales team.

Sales Performance

If you’ve struggled to find and retain great salespeople, this book will help you build a stronger, sales-focused team. Learn practical leadership strategies that improve retention, strengthen accountability, and create consistent sales performance.

What People are Saying about Room to Grow

“Don’t leave sales to chance! Room to Grow is filled with tons of rock-solid strategies and practical advice.”

Jill Konrath, Author of SNAP Selling & More Sales, Less Time

“Room to Grow is a great read! Tammy Gillis provides a balanced combination of valuable high-level strategic advice paired with practical, executable tactics. The timing couldn’t be better, given the opportunities (and, of course, challenges) ahead, as we emerge from the pandemic. This book is equally important for GMs, owners, brand leaders, and non-sales hotel team members.”

Brian Leon, President, Choice Hotels Canada

“Coming out of the devastating impacts of COVID-19 on the hotel industry, Room to Grow is a must-read for every hotelier who wants to ensure their sales team not only has the right skill set but, even more importantly, the right mindset to thrive.”

Rachel Humphrey, Retired Hospitality Executive

“Required reading for hotel owners, managers, and sales associates!”

Irwin Prince, President & COO, Realstar Hospitality

Shared Client Experiences

“Gillis is one of our most valued and trusted advisors and partners.”

“We had the good fortune of engaging Gillis after years of managing our sales effort in-house. They came highly recommended through brand leadership and seasoned sales professionals, and they haven’t disappointed. Despite only a few months into our relationship, they have had an immediate impact on our hotels and key account relationships. The Gillis team has already established themselves as one of our most valued and trusted advisors and partners. They have always displayed the professionalism, passion and accountability demanded by their profession.”

– Perry Batke, CHA, General Manager, Denham Hospitality Organization

“The math is simple: Gillis equals heads-in-beds!”

“The sales pros at Gillis have been instrumental in building occupancy at Motel 6 and Studio 6 hotels in Canada over the past several years. Working collaboratively with owners and managers, Gillis takes the time required to find and convert prospects to guests. Gillis provides a best-in-class solution for hotels that don’t have a dedicated, well-trained sales team.”

– Irwin M. Prince, President & COO, Realstar Hospitality

“Gillis has become our most effective resource.”

"As a management company with 4 smaller hotels in busy transient markets, we have struggled to keep our sales and marketing costs relative to the size of our hotel. The cost and time invested in attracting, training, and retaining good salespeople with the current job climate can be not only daunting but frustrating with turnover. With varying demand in the market, a sales manager needs to recognize when to take the business, and when to say no to it. The right rate, at the right time!

We have solved all these problems through turning this demanding role in 3 of our hotels over to Gillis Sales.

Gillis is a trusted, credible partner who has supplied me with experienced professionals who know the fastest route to the business I need. This has become our most effective resource, and I 100% recommend the Gillis solution to my colleagues."

– Patti Barker, Vice President of Hospitality, Metropolitan Hospitality Management

“Giving us confidence no matter what comes up.”

“We have a diverse portfolio of hotels, both full-service and limited-service. Having a company that can expertly do both is important. Gillis serves as a stand-alone effort for some hotels and, in others, is integrated with our on-site sales team to maximize revenue and efforts. This helps in responsiveness when opportunities present themselves and fosters a hands-on tailored effort for each location.

Their above-property team is also there for the more complex, non-routine issues, giving us confidence no matter what comes up. That kind of expertise and attentiveness has made all the difference. Another benefit is that the RDOS teams have hotel experience and understand the day-to-day nuances that our team faces and can adapt. This helps avoid delays or the sacrifice of customer experience as situations arise.”